September 25, 2012
Athlete endorsement deals are to sports apparel companies as gold was to the California gold rush minors. Players like Larry Fitzgerald and Darrelle Revis have deals with Dick’s Sporting Goods, while Robert Griffin III has a deal with Adidas. Dick’s Sporting Goods and Adidas are huge companies who can gain player’s endorsements with ease, as it all leads back to sales.
Have you ever heard of KOAR Performance? Well, they peddle sports apparel that, using proprietary technology that has been tested, reduces blood lactate and increases maximum oxygen consumption. Overall, it is supposed to aid in performance. Because the company is not that well known, they approached a lesser-known NFL player to endorse their products. Overall, this is a smart move, and if the company takes off, Donald Brown of the Indianapolis Colts will benefit from KOAR’s success. Brown was the star running back at UCONN and currently starts at tailback for the Colts. Brown won’t just put his name and face on these products, he will also give instructional tips to through the KOAR website on training and in-game performance.
It is always important to look at the big guys like Dicks, Adidas, and Under Armour, but just as important to find solid products from companies like KOAR.
Authentic Store Buzz: Remember folks, Pro League Authentics has all of your Eagles gear. With a good selection of hats and jerseys online and an even greater selection of great shirts by Junkfood Tees in store, PLA has what ever Eagles fan needs come Sunday.
In addition, with the Washington Nationals clinching a playoff spot for the first time in franchise history since the 1980's, and the San Francisco Giants claimed the top spot on the NL West for the 2nd time in the last three seasons. PLA continues to offer 25% off on all MLB jerseys, just use the code "MLB" when purchasing.
Authentically Speaking Trivia Time: What is the dominant color in the Hershey Bears' alternative uniforms? Answer to come tomorrow.
Monday’s answer: The Dbacks changed their uniforms in 2001 and 2007. The color scheme didn't change until 2007.