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Happy Birthday Phillie Phanatic!

April 25, 2011

Happy birthday to the Phillie Phanatic, who debuted on April 25th, 1978. The Phanatic was recently named the beloved mascot in sports by Forbes Magazine. So how did America’s most beloved mascot get his start?

The Phanatic was created in 1977 because the team wanted a more family-friendly mascot. Their previous mascots, Phil and Phyllis, were created to build upon the bicentennial buzz, but the bicentennial had come and gone, and Phil and Phyllis weren’t inspiring families to bring their kids to the madhouse that was Veteran’s Stadium. The following comes from Bill Giles book, Pouring 6 Beers at a Time:

Denny Lehman, the Phillies director of marketing, periodically traveled with the team. He saw firsthand how much fun the (San Diego) Chicken could create. For two or three years, Denny badgered me to have a real mascot to replace Phil and Phyllis. He explained that the chicken was creating more of a family atmosphere at Jack Murphy and that the number of fights in the stands had decreased dramatically.

In 1978 I relented and asked our promotion director, Frank Sullivan, to contact the people who designed Big Bird on Sesame Street. I asked the designers-Bonnie Erickson and Wade Harrison-to create something fat, green, indefinable, and loveable.

The first rendition was not to my liking. I asked them to make him fatter and his nose bigger. They did. The Phillie Phanatic was born.

The Phanatic debuted on April 25, 1978 against the Cubs.

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Size Charts

Select your brand and style to read more about how your purchase will fit:

Use these tips as a general guide when finding your measurements:

Chest/Bust: With your arms at your sides, measure around the fullest part of your chest, across shoulder blades and under arms.
Waist: To measure your natural waistline, wrap the tape so it intersects your navel. Keep tape flat, but comfortably loose.
Hips: Stand with your heels together and measure the fullest part of your hips. Make sure the measuring tape is level all the way around your body.
Inseam: Stand up straight, and start the tape measure high in your crotch. Straighten the tape down the inside of your leg to the bottom of your ankle.
Hat Size: Measure your head about a half-inch above your eyebrow where the hat will sit. If you are unsure or between sizes, buy the larger size.

American Needle Fitted Hats

If you do not know your size, first determine where on your head you want to wear your hat. Usually it is worn about a half-inch to an inch above the eyebrows and/or just above the ears. Have a friend hold the tape measure (cloth, plastic, or download a printable version here) at the point where you want the hat to rest on your head. Insert the tip of your little finger between the tape and your head. Record the measurement and find your Fitted Hat size using the chart below. This should provide you with a comfortable fit.

'47 Brand Hats

47 Brand Adjustable Hats Size Chart	Size	Hat Size	Circumference (cm)
Adjustable Hats	Men's	6 7/8 - 7 5/8	55 - 61
	Women's	6 5/8 - 7 1/4	53 - 58
	Youth	6 5/8 - 7 1/8	53 - 57

47 Brand Fitted Hats Size Chart	Size	Hat Size	Circumference (cm)
Fitted Hats	XX Small	6 1/2 - 6 5/8	52 - 53
	X Small	6 3/4	54
	Small	6 7/8 - 7	55 - 56
	Medium	7 - 7 1/8	56 - 57
	Large	7 1/4	58
	X Large	7 3/8 - 7 5/8	59 - 61
	XX Large	7 5/8 - 7 3/4	61 - 62
	XXX Large	7 7/8	63
	XXXX Large	8	64
	XXXXX Large	8 1/8	65

47 Brand Stretch Fit Hats Size Chart	Size	Hat Size	Circumference (cm)
Stretch Fit Fitted Hats	Youth	6 1/2 - 6 5/8	52 - 53
	Small / Medium	6 7/8 - 7	55 - 56
	Medium / Large	7 1/8 - 7 3/8	57 - 59
	Large / X Large	7 1/2 - 7 5/8	60 - 61
	One Size Fits All	7 - 7 1/2	56 - 60

47 Brand Knit Hats Size Chart	Hat Size	Circumference (cm)
Knit Hats	Youth	6 1/2 - 6 3/4	52 - 54
Knit Hats	One Size Fits All	6 7/8 - 7 1/2	55 - 60

'47 Brand Apparel

47 Brand Men's Size Chart	S	M	L	XL	XXL
Neck	14"-14.5"	15"-15.5"	16"-16.5"	17"-17.5"	18"-18.5"
Shoulder	21"	22"	23"	24"	25"
Chest	36"-38"	39"-41"	42"-44"	45"-47"	48"-50"
Waist	28"-30"	31"-33"	34"-36"	37"-39"	40"-42"

47 Brand Women's Size Chart	S	M	L	XL
Size	2-4	6-8	8-10	10-12
Shoulder	14.25"	15.25"	16.25"	17.25"
Bust	32"-34"	35"-36"	37"-38"	39"-42"
Waist	26"-27"	28"-29"	30"-31"	32"-33"

Majestic apparel

**Men's Sizing** (measurements in inches)
	S	M	L	XL	XXL	3XL	4XL
Chest	34-36	38-40	42-44	46-48	52-52	54-56	58-60
Waist	28-30	32-34	36-38	40-42	44-46	48-50	52-54
Hip	34-36	38-40	42-44	46-48	50-52	54-56	58-60
Sleeve	32-33	33-34	34-35	35-36	36-36 1/2	36 1/2-37	37-37 1/2
Neck	14-14 1/2	15-15 1/2	16-16 1/2	17-17 1/2	18-18 1/2	19-19 1/2	20-20 1/2

**Women's Sizing** (measurements in inches)
	XS	S	M	L	XL	1X	2X
Size	0-2	4-6	8-10	12-14	16-18	16W-18W	20W-22W
Chest	32-33	34-35	36-37	38-40	41 1/2-43 1/2	43-45	47-49
Waist	24-25	26-27	28-29	30-32	33 1/2-35 1/2	36-38	39-41
Hip	34 1/2-35 1/2	36 1/2-37 1/2	38 1/2-39 1/2	40 1/2-42 1/2	44-46	46-48	49-51
Sleeve	29 1/4	30	30 3/4	31 1/2	32	32 1/2	33

**Youth Sizing** (measurements in inches)
	S	M	L	XL	XXL	3XL
Size	6-8	10-12	14-16	18-20	20	22
Chest	24-26	28-30	32-34	36-38
Waist	21-23	25-27	29-31	33-35	37-39	40-42

Majestic Jerseys

Adult Men's Replica Jersey Sizing
Jersey Size	Small	Medium	Large	X Large	XX Large
Neck (diameter of neck)	6.5	6.75	7	7.25	7.5
Chest (underarm to underarm)	20 1/2	22 1/2	24 1/2	26 1/2	28 1/2
Sleeve (back of inside neck to end of middle sleeve)	8 1/2	8 3/4	9	9 1/4	9 1/2

Apparel Sizing Tips:

Use these tips as a general guide when finding your measurements:

Chest/Bust: With your arms at your sides, measure around the fullest part of your chest, across shoulder blades and under arms.

Waist: To measure your natural waistline, wrap the tape so it intersects your navel. Keep tape flat, but comfortably loose.

Hips: Stand with your heels together and measure the fullest part of your hips. Make sure the measuring tape is level all the way around your body.

Inseam: Stand up straight, and start the tape measure high in your crotch. Straighten the tape down the inside of your leg to the bottom of your ankle.

Red Jacket apparel

Junk Food apparel

Next Level apparel (Shibe Originals)

General Size	Neck (in inches)	Chest (in inches)	Waist (in inches)	Arm (in inches)

Small	14-14.5	34-36	28-30	31.5-32
Medium	15-15.5	38-40	32-34	32.5-33
Large	16-16.5	42-44	36-38	33.5-34
X-Large	17-17.5	46-48	40-42	34.5-35
XX-Large	18 – 18.5	50-52	44-46	35.5-36

All Eagles

Shibe Vintage Sports