August 21, 2014
Both the Eagles and the Steelers (initially called the Pirates) were born on July 8, 1933, a few months after Pennsylvania voters repealed the law banning sports on Sundays. The Pirates were brought into existence by Art Rooney, while the Eagles were created by a syndicate headed by Bert Bell. Both teams were a disaster on the field and off: they lost almost every game they played and hemorrhaged money. The other Eagles investors dropped out, and Bell was left as the teams coach, owner, GM, scout, and ticket salesman. (By the late 30s, he would actually hawk tickets to Eagles games on Philly street corners. Can you imagine Jeff Lurie or Chip Kelly doing that today?).
The Birds played at the 102,000 seat Municipal Stadium (later known as JFK) with over 100,000 people disguised as empty seats. They won one game in 1939 and again in 1940: both of those wins were against the equally pitiful Pirates (In 1939, the Eagles lone win was against the Pirates and the Pirates lone win was against the Eagles). In 1940, the Eagles averaged less than a yard per carry.
Things weren’t much better for the Pirates, and in 1940, things got so bad for the Pittsburgh team that Art Rooney sold them to a 26-year old steel heir living in New York named Alexis Thompson, who planned to move them to Boston and call them the Ironmen. Rooney then bought a half interest in the Eagles, and Rooney and Bell decided to field a combined PA team known as the Keystoners that would play half of their home games in Pittsburgh, and half of their home games in Philly. But Thompson changed his mind about moving and decided to keep his team in Pittsburgh, foiling Bell and Rooney’s dream of the Keystoners (There would later be a PA soccer team called the Keystoners, or “Stoners” for short).
Not wanting to set up headquarters in Philly and having some regrets about leaving his hometown, Rooney asked Thompson if he would simply swap teams: Thompson would move his new Steelers to Philly to become the Eagles, and Bell and Rooney would take their players to Pittsburgh and come up with a new team name. Thompson agreed. So the players on the 1940 Eagles became members of the 1941 Pittsburgh team, and members of the 1940 Pittsburgh team moved to Philly and became the Eagles. Make sense?
To further confuse matters, Rooney decided he wanted a break from the past and held a contest to come up with a new name for his team. The winner was Steelers. The two teams actually went head to head in week 2 of the 1941 season, with the Eagles prevailing, 10-7. It would be one of two wins the Birds had all season. The Steelers had one. A change of scenery didn’t seem to do the players on either team much good.
Two seasons later, both teams still stunk, but the Steelers were in a further bind: most of their players had been drafted into the armed forces due to WWII, and with only a few weeks to go before summer practice, they had six players under contract*. That’s when Rooney and Bell decided to revisit their idea of a few years previous and combine the two teams. Thompson wasn’t crazy about the idea but agreed, and the “Phil-Pitt Combined” were born. They were never officially called the Steagles. The Philly press still called them the Eagles, but a writer for The Pittsburgh Press named Chet Smith coined the term and the name stuck. They were scheduled to play four home games at Shibe Park and two home games at Forbes Field in Pittsburgh. They wore the Eagles kelly green.
The team was co-coached by Steelers coach Walt Kiesling and Eagles coach Greasy Neale. The primary problem with this arrangement was that the two men hated each other. They decided to split the team, with Neale coaching offense and Kiesling coaching defense. According to former Steagle Jack Hinkle, "There was a big blow-up about halfway through the season when Neale called one of the Steelers a 'statue of s**t.' Kiesling pulled all of the Steelers off the practice field."
Despite the awkward arrangement, the team was fairly successful on the field, going 5-4-1. It was the first winning season for the Eagles franchise ever, and they actually defeated and tied eventual division winner Washington. The team played well and Rooney and Bell probably would have been up for reuniting when the leagues asked them to in 1944. Thompson was not. The rift between Kiesling and Neale was too wide to repair, and Thompson had supplied most of the manpower for the 1943 season and didn’t want any more credit going to Bell and Rooney.
The Steelers instead teamed up with the Chicago Cardinals in 1944 to become “Card-Pitt.” The team was awful, and sportswriters called them the “Carpets”, since everyone walked all over them. They finished the season 0-10. The Eagles, meanwhile, drafted Steve Van Buren in the draft that year, and went 7-1-2, missing the playoffs by a mere half game. The year as the Steagles would set into motion their greatest run in team history, as they would finish 1st or 2nd in the division in the following six years, appear in three championship games, and win two of them.
Thompson would sell the team a few years later and die of a heart attack at the age of 40. Rooney would continue to own the Steelers until 1974 when he handed it off to his son Dan. Dan’s son Art II now runs the team. Bell relinquished his role as co-owner when he became NFL commissioner in 1945. He was still commish in 1959 when he died of a heart attack…while attending a game at Franklin Field between the Pittsburgh Steelers and Philadelphia Eagles.
*The vast majority of NFL players who weren’t at war didn’t serve because they were either too old or classified 4-F. The Steagles leading receiver in 1943 was Tony Bova, who was blind in one eye and partially blind in another.
You can read a more in-depth report about the Steagles here, and there is also an excellent book on the topic. You can watch a short video history of the team, featuring Ray Didinger, here. The Steagles shirt is a Shibe Vintage Sports original. You will not find it anywhere else.